ABOUT

I am Anna, founder of LaunchDesk, a business dedicated to helping international brands and startups successfully establish and grow in Australia. My journey began in Dubai, where I gained valuable experience working with businesses in a fast-paced, international environment, supporting product showcases, brand presence, and market exposure. Dubai shaped my understanding of global business and the importance of positioning, relationships, and opportunity.

Bringing that experience to Australia, I recognised the challenges many international companies face when entering a new market — from understanding local dynamics to building trust and managing operations from afar. This is what led me to create LaunchDesk: a platform designed to bridge that gap and make expansion into Australia seamless and strategic.

At LaunchDesk, I go beyond traditional support by offering a hands-on, execution-focused approach. I work closely with clients to ensure their business is not only set up correctly, but also positioned to grow and operate efficiently. From initial setup to daily operations, I act as a trusted partner — providing structure, managing processes, and ensuring a strong connection with the local market.

I understand that expanding into a new country requires more than just presence — it requires clarity, strategy, and the right support on the ground. LaunchDesk serves as a bridge between international businesses and Australian customers, helping brands establish credibility, build meaningful relationships, and operate with confidence without the need for a physical presence.

My goal is to simplify expansion while elevating the way businesses enter and operate in new markets. I don’t just support brands — I partner with them to build, manage, and position their business for long-term success.